Semantics is the study of meaning. It focuses on the relation between signifiers, like words, phrases, signs, and symbols, and what they stand for, their denotation, thus, the definition of the SEO trends of 2014. Innovation, creativity, and novelty are the new focuses of SEO. Since salvaging keyword information is becoming more and more challenging, it is evident that the search engines, particularly Google, intend to reward the content rich sites, as opposed to the keyword rich sites. What does this mean for Web Masters? The core emphasis of our business websites must be the engagement of the customer. Rather than placing our efforts on keyword density, our strength in the ability to rank should lie in our content, branding, and social media statuses.
